Written from an operations perspective, this book presents a systematic process for developing new products co-currently with new operations in a way that fosters innovation along with the collaborative input of process stakeholders. It explains how the process works and why it works, enabling first-timers to be successful right out of the gate. The text also challenges those experienced with 3P to consider Evergreen 3P, a process for applying 3P to small-scale design projects for similar benefits. It covers process evaluation criteria, selection of alternatives, and construction of prototypes.