Green Intentions
Creating a Green Value Stream to Compete and Win
Brett Wills
Green Enterprise Movement, Toronto, Ontario
ISBN: 978-1-4200-8961-5, July 2009, 296 pp., Soft Cover
Developed by a plant manager who experienced the challenges to going green,
Green Intentions shows how the green value stream provides a dynamic
approach to making green improvements. It defines each of the seven green
wastes, explains the overall green value stream process, demonstrates how to map
your green value stream, and provides guidance on implementation. Its practical
approach shows how to realize initial savings from green initiatives so as to gain the
support and momentum needed to eliminate all green wastes, leading to environmental
sustainability as well as substantial business benefits, including new customers,
improved employee retention, and increased revenues.