Sharing examples of successful sustainable products from around the world, this book supplies in-depth analysis of key factors that affect the adoption of sustainable products. The text examines success stories in green production including: the transition from oil dependency to sustainability in Denmark, the revival of battery-powered electric vehicles in Japan, and sustainable tourism in the Galapagos Islands. Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.