Bestseller!
The Toyota Product Development
System
Integrating People, Process, and Technology
James M. Morgan and Jeffrey K. Liker
ISBN: 978-1-56327-282-0, March 2006, 400 pp.
"Absolutely brilliant ... This insightful book finally gives away the secrets of
Toyota's Product Development System ... read it, and there's no turning back."
-Freddy Balle and Michael Balle, authors of The Gold Mine
"Product Development is one of the key frontiers of Lean thinking ... Learn how
to turn the tables on the competition by reading this book."
-Daniel T. Jones, co-author of The Machine that Changed the World
Morgan and Liker compare and contrast the world-class product development process of Toyota with that of
a U.S. competitor. They use extensive examples from both competitors to demonstrate value stream mapping
as a powerful tool for continuous improvement.
