This book supplies practical guidance on how to develop Customer Viewpoint Maps. It provides examples of customer viewpoint maps, offers guidelines for working with customers to develop the map, and demonstrates how the results interface with the traditional value stream map for the process. Helping readers leverage the investment their companies have already made in value stream maps, the text presents a fresh perspective on improving process efficiencies. The author illustrates the connections between the various processes that, until now, have been managed separately.